Fact Density

Low fact densityFact density describes how many concrete, verifiable pieces of information a text contains relative to general statements. It is an editorial quality criterion, not an official Google metric.Open glossary entry → shows up as many cliches, general statements and marketing language combined with few numbers, definitions, examples or data points. High fact density does not mean overloading every sentence with numbers; it means the text carries more concrete meaning.

Elements that create fact density include:

• definitions and time frames,
• numbers and proprietary data,
• concrete examples and comparisons,
• process steps, criteria and checklists,
• before-and-after comparisons.

A simple rule: delete any statement that sounds interchangeable, or make it more specific. Instead of Our solution saves a lot of time, Processing time drops from 12 to 5 minutes in the sample process is far more meaningful. Fact-dense content is more useful for readers and easier for machines to evaluate.