Guides for better AI & Search Visibility.
Practical tutorials and explainers on AI Visibility, Search Visibility, Website Health, competition and prioritized actions. Learn where you stand, who is winning and what matters now.
From first insight to ongoing optimization.
The RankScan Guides walk you through setup, analysis and execution step by step. Start with a property, define clean topics, check AI and search signals, and work through the recommendations that matter most.
Getting started & setup
Set up RankScan properly and build the foundation for meaningful analyses.
Quickstart: Your first insights in 10 minutes
Create your first property and trigger the first AI, search and health signals.
Read guide → Getting startedDefine Topics That Produce Useful Insights
Define topics so that reports, scores and recommendations become meaningful.
Read guide → Getting startedConnect Google Search Console
Use real search performance data - clicks, impressions, CTR and position - inside RankScan.
Read guide → Getting startedManage Team and Roles
Invite colleagues and assign the right roles.
Read guide →AI Visibility & competition
Measure whether your brand appears in AI answers, which competitors are named and which sources shape the answers.
Understand AI Visibility
Understand how to read and interpret the AI Visibility view.
Read guide → AI VisibilityWrite Your Own Prompt Sets
Define prompts that reflect the real questions your target audience asks.
Read guide → CompetitionRead Share of AI Voice and Competitor Mentions
Understand your AI visibility in the competitive landscape.
Read guide → AI VisibilityUse Sources and Citations
Identify which sources shape AI answers and turn that into content opportunities.
Read guide → CompetitionAdd and Compare Competitors
Add the right competitors so that search and AI comparisons become meaningful.
Read guide → CompetitionEntity Review: Confirm and Merge Brands
Clean up ambiguous or duplicate brand detections so comparison values remain accurate.
Read guide →Search Visibility & Website Health
Connect classic search signals with technical website factors and see where visibility, clicks and demand drift apart.
Actions, reporting & scaling
Prioritize the most important next steps, share results with stakeholders and scale RankScan across multiple properties.
Prioritize Insights and Actions
Turn data into the next actions with the highest expected impact.
Read guide → ReportingCreate Reports for Clients
Share results with clients or stakeholders through a link-based report.
Read guide → ReportingAPI Access and Looker Studio Connector
Access RankScan data via API or visualize it in Looker Studio.
Read guide → ReportingManage Multiple Properties and Multi-brand Setups
Manage several websites, brands or markets cleanly side by side.
Read guide →Concepts & fundamentals
Understand the key terms and relationships around AI Visibility, Share of AI Voice, AI Readiness and modern Search Visibility.
What Is AI Visibility? (GEO explained simply)
AI Visibility describes how visible a brand is in the answers generated by AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews.
Read guide → ConceptsShare of AI Voice explained simply
Share of AI Voice is a metric that shows your share of all brand mentions for a topic in AI answers.
Read guide → ConceptsAI Readiness and llms.txt: Make Your Content Discoverable for AI
Before an AI system can mention your brand, it must be able to reach, read and understand your content.
Read guide → ConceptsWhy Rankings Alone Are No Longer Enough
Many teams see the same pattern: rankings look stable, but clicks and leads decline.
Read guide → ConceptsGlossary: Key RankScan Terms
A short glossary for the most important terms around AI Visibility, Search Visibility and RankScan.
Read guide →Want to know which actions matter for your visibility?
RankScan analyzes AI Visibility, Search Visibility and Website Health, compares competitors and prioritizes the actions with the highest impact.
Start free trial →