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Privacy Policy

This privacy policy explains how Klarplan AG (operating as “RankScan”) processes personal data collected when you visit our website, contact us, or use our services. We comply with the Swiss Federal Act on Data Protection (revFADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

1. Data Controller

The controller responsible for data processing is:

Klarplan AG (RankScan)
Sälihalde 11
6005 Lucerne
Switzerland
Email: hello@rankscan.ai
Phone: +41 41 511 29 43

For any privacy-related enquiries, please contact us at hello@rankscan.ai.

2. Scope

This policy applies to our website and to the RankScan platform accessible via a user account. External websites we link to are the sole responsibility of their respective operators.

3. What Data We Process

Server log data. When you visit our website, technical data sent by your browser is automatically recorded: IP address, date and time of access, pages visited, volume of data transferred, referrer URL, and information about your browser and operating system. This data is required for the secure and stable operation of the site.

Contact and form data. When you submit a form or contact us by email, we process the information you provide (e.g. name, email address, message) in order to handle your request.

Account and usage data. To use the RankScan platform, we process account and contract data (e.g. name, email address, organisation, chosen subscription, payment status) as well as the configuration data you enter (e.g. monitored domains, keywords, competitors, prompts).

Processed measurement and content data. To deliver our service, we retrieve and analyse publicly accessible content of the websites you specify (e.g. page content, HTML structure, metadata, technical metrics, search and AI visibility).

4. Purposes and Legal Bases

We process personal data for the following purposes: providing and securing the website, handling enquiries, delivering and billing our services, communication, and safeguarding our legitimate business interests (e.g. product improvement and abuse prevention).

Where the GDPR applies, we rely on contract performance (Art. 6(1)(b)), consent (Art. 6(1)(a)), our legitimate interests (Art. 6(1)(f)), and legal obligations (Art. 6(1)(c)). Under the revFADP, we process data lawfully, in good faith, and proportionately.

5. Cookies and Similar Technologies

Our website generally uses only technically necessary cookies required for operation and security (e.g. session cookies set by the content management system). No consent is required for these. Should we use optional cookies or analytics tools in the future, we will obtain your consent beforehand.

6. Third-Party Providers and Processors

We use carefully selected service providers that process data on our behalf:

  • Google Fonts (Google Ireland Ltd. / Google LLC). Fonts are loaded from Google servers to ensure consistent typography. Your IP address is transmitted to Google in the process.
  • Amazon Web Services – Simple Email Service (Amazon). Used to send emails (e.g. notifications, transactional messages). Processing takes place in the EU region (Frankfurt, eu-central-1).
  • Hosting / content management. Our website and form submissions are stored with our hosting provider.
  • Stripe (Stripe, Inc. / Stripe Payments Europe). Used for processing payments of paid platform subscriptions.
  • External platform interfaces. To deliver the analytics service, we access third-party services including Google (Search Console, Chrome UX Report), DataForSEO, and AI providers (OpenAI, Google, Anthropic, Perplexity). This generally involves the query data you configure (e.g. domains, keywords, prompts) and does not include special categories of personal data.

7. Disclosure Abroad

Some service providers may process data outside Switzerland or the EEA, in particular in the United States. In such cases, we ensure an adequate level of protection, for example through standard contractual clauses or other appropriate safeguards.

8. Retention

We retain personal data only for as long as necessary for the stated purposes or as required by statutory retention obligations. Thereafter, the data is deleted or anonymised. Account and project data is generally retained for the duration of the contractual relationship.

9. Data Security

We take appropriate technical and organisational measures to protect your data against loss, misuse, and unauthorised access, for example through encrypted transmission (TLS) and access restrictions.

10. Your Rights

Subject to applicable law, you have the right to access, rectify, erase, and restrict the processing of your data. Where the GDPR applies, you also have the right to data portability, the right to object to processing, and the right to withdraw any consent given at any time with effect for the future.

To exercise your rights, simply send a message to hello@rankscan.ai.

11. Right to Lodge a Complaint

You have the right to lodge a complaint with a data protection supervisory authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC); in the EU, it is the supervisory authority responsible for you.

12. Automated Decision-Making

We do not engage in automated decision-making that produces legal effects concerning you.

13. Changes to This Privacy Policy

We may amend this privacy policy at any time. The version published on this page at any given time applies.

Last updated: 1 April 2026