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Hands-on articles on AI visibility, Search Visibility, Website Health and prioritized actions, so you understand what's slowing your visibility and how to improve it.
What must a tool measure, and does it tell you clearly what to do next? Eight criteria, a checklist and the limits of every AI visibility measurement.
GA4 assigns a visit to the last source. Someone who finds you in ChatGPT and googles you later counts as Google. Here is how to count enquiries from AI answers yourself.
You deleted a page, but Google still shows it. Here is how to choose between a 301 to a matching page and a 410, and why the home page is the wrong target.
Fewer reviews than the competitors in the local pack? Here is how to ask your customers for genuine Google reviews without breaking Google's policies.
Your PDF is cited in AI answers or clicked in Google? Here is how to also publish its content as a page, without deleting or redirecting the PDF.
AI assistants base their answers on other people's pages. Here is how to find the sources for your topic that do not name your brand, and work through them in order.
How to create a referenced Wikidata entry for your company, link it to your website and keep Wikidata from deleting it again.
Copilot reads the Bing index; per OpenAI, ChatGPT search also uses Microsoft. Here is how to set up Bing Webmaster Tools, submit your sitemap and use IndexNow.
A location that customers visit, or work at your customers? Here is how to check your Google Business Profile, Bing Places and Apple Business and keep the details the same.
A domain links to two competitors, but not to you. This is how to build backlinks deliberately: the right path for each type of domain, properly labelled.
The leader is in the top 10, your page far behind. This is how to approach an SEO competitor analysis: compare search intent, page type and content.
A clear page per topic can help Google and AI assistants match your content. Check existing pages first, then choose or build the right one.
AI answers cite a competitor's page instead of yours? This is how you read the cited page, answer its questions on your own page and copy no text.
A question as a subheading and the answer in the first two sentences: this is how you make pages easier to read for featured snippets and AI answers.
Striking-distance pages rank close to the top results (positions 5 to 20) with real impressions. Learn how to find, prioritise and optimise them.
Low visibility in Google and AI often has an off-page cause. Here's how to deliberately build reviews, listings, backlinks and mentions.
When several pages compete for one keyword or the wrong URL ranks, visibility can suffer. Learn how to check which page fits the search intent.
JavaScript content is often invisible to crawlers and AI systems. Use SSR, prerendering and hydration to make important content reliably readable.
noindex and robots.txt control which pages can appear in Google’s index, and often block important pages by mistake. Learn how to manage crawling and indexing correctly.
AI monitoring for your brand: how to measure share of voice and sentiment in AI answers, and how to respond when your brand appears negatively.
What RankScan measures for thin content, fact density and sources, and how to expand affected pages: more substance, concrete details, backed-up claims.
Div-heavy markup makes content harder for machines to understand. Learn how to mark up main content and posts with main and article, for screen readers, parsers and clean technology.
Search engines and AI systems rely on entities. Learn how to define your brand, people and products clearly with Schema, sameAs and consistent signals.
Lost a ranking? How to improve your Google ranking: check technology, address and index first, then sharpen the content of the page.
Summaries make content easier to scan, understand and extract. Learn how to use TL;DR, key takeaways and conclusions so users and AI quickly grasp your key points.
Generative Engine Optimization (GEO) explained: how RankScan measures the AI Visibility Score and which levers get your brand into AI answers.
An XML sitemap helps Google find your URLs. Learn how to create a clean sitemap, use lastmod correctly, and submit it to Google and Bing.
The AI Readiness Score shows how ready your website is for AI search: the core areas, a self-audit and a prioritized roadmap for improvement.
Pages without internal links are hard to reach for users and crawlers. Learn how to find orphan pages and integrate them into your internal linking.
Slow pages cost you users and visibility. Learn how to improve load time and Core Web Vitals (LCP, INP, CLS) with concrete levers, tools and a measurement method.
What does a visibility index measure, and what is a good score? How SISTRIX and the RankScan search score calculate it, and how to read your value.
Alt text describes images for screen readers, Google and AI systems. Learn how to write useful alternative text, with rules, examples and edge cases.
Outdated content loses rankings and trust. Learn how to identify stale content, update it properly and create real freshness signals without fake updates.
AI visibility means being named early and linked. This is how you move your brand forward in AI answers and win links to your website.
Structured data makes your content machine-readable for Google and AI systems. Learn how to use Schema Markup (JSON-LD) for rich snippets, organization data and FAQ data.
E-E-A-T (experience, expertise, authority, trust) as a quality framework: make the originator visible and show who runs the website with about, contact and imprint pages.
The canonical tag tells Google which URL is the main version. Learn how to set rel=canonical correctly, avoid the 6 most common mistakes and consolidate link signals.
Broken internal links interrupt user journeys. Learn how to find dead links, check important targets first and set suitable redirects.
A clear heading structure helps users, Google and AI systems. Learn how to use exactly one H1 and break up longer texts with H2 and H3, with examples and a checklist.
GPTBot, OAI-SearchBot, Claude-SearchBot and co.: how to control AI crawlers with robots.txt without losing AI visibility. And why llms.txt can wait.
Identical titles and meta descriptions make your pages hard to tell apart. Learn how to check for a template error or real duplicate content.
A clear page title helps Google classify your page and users decide to click. Learn to write title tags with the keyword upfront.
A meta description works like free ad copy in Google Search. Learn how to write descriptions that earn clicks, with ideal length, examples and templates.