The is a statistical threshold: it describes the value that at least 75 % of page views reach or stay below. The are deliberately assessed at this point rather than via a simple average, because averages can be misleading.

In concrete terms, a page is considered good for a metric if at least 75 % of page views meet the good threshold, for example a of no more than 2.5 seconds. Why this matters:

  • a page may seem fine for fast desktop users,
  • mobile users with a weak connection may still have poor values,
  • individual very slow outliers do not decide on their own, but the majority must have a good experience.

For this reason, mobile and desktop should be analysed separately. The 75th percentile ensures that not only the fastest users count, but that the broad majority has a good experience.