The orders headings by importance: the names the main topic, H2 headings structure the main sections, and H3 headings further subdivide individual sections. This creates a comprehensible structure that helps users, screen readers and machines find their way.

A clean structure follows the content logic, for example H1, H2, H3, H3, H2. As best practice, levels should not be skipped unnecessarily, so not jumping straight from H2 to H4.

Common problems with an unclear structure are:

  • skipped levels,
  • empty heading tags,
  • generic titles such as "learn more",
  • headings chosen only for their appearance.

Headings are structural information, not a styling device: meaning is controlled by the , appearance by the .