Title Tag

The title tagThe title tag is an HTML element in the page that defines the page title. It appears in the browser tab and can be used as the clickable title in search results.Open glossary entry → sits in a page's head, for example <title>SEO consulting for SMEs | Example Ltd</title>. It helps search engines classify a page's main topic and, as the title link in search results, influences the click-through rateThe click-through rate (CTR) indicates how many users click a search result relative to the number of times it is shown (impressions). It reflects how appealing a listing appears in search.Open glossary entry →.

Guidance for good title tags:

• give every important page a unique title,
• place the main keywordA keyword is the search term users enter into a search engine to find information, products or providers. Keywords are the basis against which rankings and visibility are measured.Open glossary entry → as early as possible,
• aim for roughly 50 to 60 characters, or around 580 to 600 pixels,
• avoid keyword stuffing and position the brand sensibly.

Title tag, H1The H1 is a web page's main heading. It names the central topic, is visible to users and should generally appear only once per page.Open glossary entry → and page content should align thematically but need not be identical. Google may rewrite the title if it is too long, too short, generic or unsuitable. The term "meta title" is common but technically imprecise, since the title is not a <meta> element.