Measuring got easy. The work starts with deciding which of the many open fronts actually moves something.
In the end it is not what you measure that counts, it is what you change.
The report is full and the to-do list is still empty.
Hundreds of separate findings and no answer to where you should start.
Technical, search and AI sit in separate tools and never add up to one picture.
What you fixed last month shows up again in the next export.
Five actions per topic. Not five hundred rows.
RankScan surfaces the actions with the biggest lever for each topic. Critical findings always come on top, the rest waits until space frees up.
Every card names the problem, the concrete action and why it helps, plus priority, effort and the pages affected. You tick off what is done, or it closes itself on the next scan.
Google and AI can’t read your service times — on 13 pages the markup is missing.
Medium effortHighdone
Problem
The response times only exist in body copy. Machines don’t recognise them as data there.
Action
Have your service times marked up technically so they are readable as their own data point.
Why it helps
In 8 of 12 AI answers, the service time decides who gets named first.
2
Perplexity never mentions you — the 5 websites it draws on only list competitors.
Medium effortHighdone
Problem
For 9 of 12 questions, Perplexity falls back on vendor lists you’re not on.
Action
Publish three customer projects with industry, company size and outcome.
Why it helps
AI models prefer to recommend vendors whose projects are documented.
3
18 search queries about your pricing land on no matching page.
Quick winMediumdone
Problem
People searching for costs land on the generic services page and find no answer.
Action
A dedicated page with price range, minimum term and three packages.
Why it helps
Without pricing, vendors often drop out of AI comparisons entirely.
How RankScan prioritises.
The order is not an opinion, it is a calculation.
Impact before convenience
Priority by impact
Four inputs feed the score: how strongly a finding acts, how many pages it touches, how much work it takes and which dimension it came from. Impact carries the most weight.
One cause, one action
Bundled recommendations
Forty pages without a meta description become one task with forty pieces of evidence, not forty tasks.
You see what changes
Trends over time
First seen, last seen, and anything you fixed gets closed by RankScan on the next scan.
Six pieces that turn measurements into a working list.
A list with a limit
Five actions stay open per topic, with critical findings always on top. That keeps the list something a team can actually finish.
A rulebook, not a hunch
Around fifty rules across nine chapters, from crawling and indexability through structured data to trust signals and AI-specific checks.
Status per action
Open, in progress, done, snoozed or ignored. Every change is kept together with its history.
Your visibility briefing
A short AI-written read on your data basis, the situation and the biggest lever. Its links come from real findings, so invented references are impossible.
Alerts when it turns
Eleven triggers across all three dimensions, from lost Google rankings through click drops to Core Web Vitals regressions. Bundled into one email.
Evidence, not assertion
Every action shows the affected pages and the metrics behind them, plus the article explaining how to carry it out.
How you work with it.
Measure, prioritise, work through. In that order.
1
Let it measure
RankScan scans your site, your Google rankings and the AI answers, then puts the findings together.
2
Take the order as given
The list arrives sorted. You decide what to snooze or ignore.
3
Tick things off
Mark what you shipped as done. Whatever the next scan no longer finds closes itself.
Frequently asked questions
How is an action different from a report?
A report shows numbers. An action names the problem, the next step and the pages affected. RankScan sorts those actions by impact and effort so you can start at the top.
How is the order decided?
From four inputs: the impact of the finding, the share of pages affected, the estimated effort and the dimension it came from. Impact carries the most weight.
Why don’t I see every finding at once?
Because nobody works through a list of three hundred items. Five actions stay open per topic, with critical ones always on top. Finish one and the next moves up.
Do I have to tick things off myself?
Only if you want to. If the next scan no longer finds the problem, RankScan marks the action as done for you.
How do I know how to carry an action out?
Every action points to an article covering the background and the steps, for example the AI readiness score on the technical side and the visibility index on the search side.