AI Overviews

AI Overviews are AI-generated summaries that Google displays above the organic results. They use content from the web to answer a query directly and may cite individual sources.

For visibility this extends the classic way of thinking in positions. Key questions are:

• Is your own domain cited in AI OverviewsAI Overviews are AI-generated answer boxes from Google that appear above the classic search results. They summarize information from the web and can change click distribution.Open glossary entry →?
• Is the click-through rateThe click-through rate (CTR) indicates how many users click a search result relative to the number of times it is shown (impressions). It reflects how appealing a listing appears in search.Open glossary entry → dropping despite a stable position?
• Is a competitor named as a source?

AI Overviews do not make SEOSearch Engine Optimization (SEO) covers all measures that help a website become more visible in unpaid (organic) search results.Open glossary entry → worthless. Websites can still appear within these experiences. However, they can absorb clicks and thereby encourage zero-click searchesA zero-click search is a query where the answer appears directly in the search results and the user clicks no listing. SERP features and AI Overviews amplify this effect.Open glossary entry →. Anyone who wants to qualify as a source builds their page into a clear, structured and trustworthy information source rather than trying to trick the AI.