BreadcrumbList

A BreadcrumbListBreadcrumbList is a schema type that describes a page's breadcrumb navigation in a structured way, making its position within the site hierarchy machine-readable.Open glossary entry → marks up a page's navigation path, that is, the sequence from the home page through categories down to the current page. It makes a URL's position within the site structure machine-readable.

This markup is typical on:

• blog posts,
• category and sub-pages,
• product pages.

In search it can produce a breadcrumbBreadcrumb navigation shows a page's path within the website hierarchy. It improves user orientation and complements internal linking.Open glossary entry → display in the result and makes the navigation structure clearer. If breadcrumbs are visible but not marked up as a BreadcrumbList, this structured information is missing.

The marked-up breadcrumb should match the visible path. Its priority is usually medium: BreadcrumbList complements core types such as Article, Product or Organization rather than replacing them.