Impressions indicate how often a website's search result was shown in Google Search, regardless of whether it was clicked. They are a core Google Search Console metric and reflect a page's raw visibility for given queries.
An is counted whenever a link to your site appears in a search result page a user actually loads — even if the user never scrolls to it. Impressions therefore measure visibility, not engagement: a page can collect thousands of impressions while earning very few clicks.
The ratio of clicks to impressions is the . Many impressions with a low CTR usually mean the page ranks below the top positions or its title and description fail to convince. Rising impressions with stable rankings signal growing demand for the topic.
Impressions from Google are the raw material for finding striking-distance : queries with many impressions but a poor average position are the fastest wins, because a small ranking improvement converts existing visibility into clicks.