How impressions are counted #
An Impressions indicate how often a website's search result was shown in Google Search, regardless of whether it was clicked. They are a core Google Search Console metric and reflect a page's raw visibility for given queries.Open glossary entry → is counted whenever a link to your site appears in a search result page a user actually loads — even if the user never scrolls to it. Impressions therefore measure visibility, not engagement: a page can collect thousands of impressions while earning very few clicks.
Impressions vs. clicks and CTR #
The ratio of clicks to impressions is the The click-through rate (CTR) indicates how many users click a search result relative to the number of times it is shown (impressions). It reflects how appealing a listing appears in search.Open glossary entry →. Many impressions with a low CTR usually mean the page ranks below the top positions or its title and description fail to convince. Rising impressions with stable rankings signal growing demand for the topic.
Using impressions in practice #
Impressions from Google Google Search Console (GSC) is a free Google tool that shows how a website performs in organic search, with data on impressions, clicks, click-through rate and average position, plus indexing and technical issues.Open glossary entry → are the raw material for finding striking-distance A keyword is the search term users enter into a search engine to find information, products or providers. Keywords are the basis against which rankings and visibility are measured.Open glossary entry →: queries with many impressions but a poor average position are the fastest wins, because a small ranking improvement converts existing visibility into clicks.