Rich Results

Rich resultsRich results are enhanced displays in Google, for example with ratings, prices or breadcrumbs, which can be enabled by suitable structured data.Open glossary entry → are search results that go beyond the classic blue link and show extra elements, such as star ratings, product prices, breadcrumbsBreadcrumb navigation shows a page's path within the website hierarchy. It improves user orientation and complements internal linking.Open glossary entry → or event details. They become possible when a page provides suitable structured dataSchema markup is code that describes a page's content in a structured way, so search engines understand it not just as text but as clearly classified information.Open glossary entry → (schema markup).

It is important to set the right expectation:

• structured data can be a prerequisite for rich results,
• but it does not guarantee they will be shown,
• and not every Schema.org type produces a Google rich result.

Google offers a gallery of supported types and provides the Rich Results Test, a tool that shows whether a page qualifies for particular rich result types. The markup must always be valid and match the visible page content, for example for prices or ratings.