Share of Voice in AI answers measures the proportion of mentions a brand receives within a prompt set compared to competitors. It indicates the competitive position in AI answers.Open glossary entry → in AI answers shows your share of all mentions of your brand and your competitors. It transfers the familiar idea of share of voice to generative answers.
How it is calculated #
Share of voice = your mentions ÷ mentions of all brands in the competitive field × 100.
The competitive field includes your brand, your tracked competitors and other providers that appear in the answers. Associations, media and technical terms do not count. Only answers to prompts without your brand name count.
How to read it #
- High share of voice your brand is named relatively often for your topics.
- Low value despite mentions you are named, but competitors are named more often.
- The trend matters The history, the comparison across topics and the distance to specific competitors say more than the absolute value alone.
How RankScan helps #
RankScan calculates share of voice per topic and day, for your brand and for every brand in the competitive field. You find the value in the Looker Studio connector and in the reporting An application programming interface (API) is an interface through which software systems communicate and exchange data. It defines how requests are made and answered.Open glossary entry →.
In the app, RankScan shows the same picture in absolute numbers: the “Comparison with your competitors” section shows for each brand in how many answers it is named, named early and linked. The history shows you next to the leader.