Anchor Text

Anchor textAnchor text is the clickable, visible text of a link. It gives users and search engines clues about what the linked target page is about.Open glossary entry → is the text you click on in a link. For an internal linkInternal linking refers to links that connect pages within the same website. They control how search engines and users find and thematically classify content.Open glossary entry →, it provides important context about the meaning of the target page, together with the surrounding paragraph.

Descriptive anchor text helps users and search engines classify the target. Generic wording wastes this context:

• Weak: click here, learn more, next
• Better: optimize internal linking, set canonical tags correctly

Anchor text may be clear and descriptive, but it should remain natural and not sound exactly the same in every link. When the same anchor text points to several different target pages, conflicting signals arise that can dilute topical focus. Google recommends writing link text so that it clearly describes the linked content.