FAQPage schema labels visible questions and answers on a page in a structured way. It may only be used when the FAQ content is actually visible on the page.Open glossary entry → describes a page of frequently asked questions (FAQ) and their answers in a machine-readable way. Each question is marked up as a Question with an acceptedAnswer.
The key rule: FAQ markup may only be used for visible FAQ content. The questions and answers in the markup must match the visible page content.
It suits pages such as:
- FAQ and help pages,
- support articles,
- guides with genuine common questions.
The prominent display as a Rich results are enhanced displays in Google, for example with ratings, prices or breadcrumbs, which can be enabled by suitable structured data.Open glossary entry → in Google is now heavily restricted; Google shows it mainly for authoritative government and health sites. FAQ markup is therefore no longer a guaranteed click-through lever. For forums with multiple user answers, the QAPage type is more appropriate than FAQPage.
Requirements and limits #
FAQPage markup must mirror questions and answers that are visible on the page — hidden or invented Q&A violates the guidelines. Since 2023 Google shows FAQ rich results mainly for well-known authority sites, but the markup remains valuable: it hands AI assistants perfectly pre-segmented question/answer pairs.
Where FAQ schema pays off #
Pricing pages, product pages and how-to articles collect real user questions anyway — answering them in an accordion with matching FAQPage JSON-LD (JavaScript Object Notation for Linked Data) is a data format for embedding structured data in a page, separate from the visible HTML. Google recommends it where technically possible.Open glossary entry → serves users, long-tail queries and AI extraction at once. Keep answers self-contained: each one should make sense when quoted alone.