AI Visibility

AI VisibilityAI Visibility describes whether and how visible a brand, website or person is in AI-generated answers. It measures mention, position, description and source linking across multiple platforms and prompts.Open glossary entry → (German: KI-Sichtbarkeit) describes a brand's presence in answers from systems such as ChatGPT, Perplexity or Google AI OverviewsAI Overviews are AI-generated answer boxes from Google that appear above the classic search results. They summarize information from the web and can change click distribution.Open glossary entry →. Unlike classic rankings, users do not see a list of results but a summarized answer in which brands may appear or be absent.

Key questions are:

• Is the brand mentioned?
• Is it mentioned early?
• Is it described correctly and positively?
• Is the brand's own website linked as a source?
• Are competitors mentioned more often?

AI answers are not fully deterministic. They can vary by platform, model, prompt, language, location and time. A reliable measurement therefore needs fixed prompt sets, repeated queries and comparisons over time. AI Visibility is a measurable probability, not a guaranteed placement.