clearly identifies the organisation behind a website. Schema.org defines the Organization type for institutions such as companies, schools, clubs or NGOs. Typical fields are name, legal name, URL, logo, address, contact point and official social media profiles (via sameAs).
It is especially relevant on:
- the home page,
- the about page,
- the contact page,
- the global website layout.
It need not be repeated in full on every page. What matters is an unambiguous, consistent declaration, often tied to a stable @id. If the markup is missing, the brand is described less clearly as an . Any profiles or data you add must be official, current and consistent with the visible company.