Share of AI Voice shows your share of all brand mentions for your topics across all checked prompts and AI providers. It is the most important comparison value. The question is not only "am I mentioned?" but "how often am I mentioned compared with my competitors?"

How to read the metrics #

  • Share of AI Voice your percentage . If it rises, you are gaining ground relative to competitors.
  • Mention Rate how often your brand appears in the answers at all.
  • Competitor Gap the difference between your visibility and the competitor average. Positive means advantage, negative means a gap.
  • Mention context whether you are named, compared, recommended or mentioned negatively. Not every mention has the same value.

A single value says little on its own. The trend over time and the distance to specific competitors matter more. Where a competitor is clearly ahead, look at the sources behind their mentions.

Screenshot #

Share of Voice view with your value, competitor ranking and Competitor Gap

Tip #

Sort by Competitor Gap and start with the topics where you are furthest behind. That is usually where the biggest lever is.

Next step #

Find out which sources shape AI answers in Use Sources and Citations, Sources and Citations.