Entity Review: Confirm and Merge Brands

RankScan automatically extracts brands from AI answers. Sometimes the same brand appears in variants, such as "Acme", "Acme Inc." or "Acme GmbH", or a new similar brand is detected. In EntityAn entity is a uniquely identifiable thing or concept, such as an organisation, person, brand, product, place or technical term. Search engines and AI systems process information as entities and their relationships.Open glossary entry → Review, you decide what is independent and what belongs together. This keeps mention counts and Share of VoiceShare of Voice in AI answers measures the proportion of mentions a brand receives within a prompt set compared to competitors. It indicates the competitive position in AI answers.Open glossary entry → clean.

Your two actions #

• Confirm as independent the detected brand is a separate market player and will be counted separately from now on.
• Merge move a duplicate into the correct entity. All mentions move there, and the duplicate is deleted.
• Every entity has a type Your brand, Competitor or Neutral. Make sure your own company is marked as Your brand and real competitors are marked as Competitor. Otherwise the comparison will be wrong.