Competitors are the reference point for many RankScan values, on Google and in AI answers. The cleaner your list, the more useful comparisons and measures become.
How to add competitors #
Open “Settings” and the “Competitors” tab.
Click “Add Competitor” and enter the website URL. RankScan fills in name and domain.
Leave “Global” on if the competitor applies to all topics.
If it applies only to some topics, choose “Add Topic Override”. Select the topic and “Include” or “Exclude”.
Check the “Suggestions” card below. It lists providers that often rank ahead of you on Google or in AI answers. “Add as competitor” adds them.
How many competitors you can add depends on your plan.
What you see next #
- In Search visibility describes how present and findable a website is in the organic search results. It is not the same as traffic, but reflects theoretical findability.Open glossary entry → The “Comparison” section shows points per A keyword is the search term users enter into a search engine to find information, products or providers. Keywords are the basis against which rankings and visibility are measured.Open glossary entry → for you, the leader and your competitors.
- In AI Visibility describes whether and how visible a brand, website or person is in AI-generated answers. It measures mention, position, description and source linking across multiple platforms and prompts.Open glossary entry → The “Comparison with your competitors” section shows how often each brand is named, named early and linked.
- In the topic The “Strongest competitors” card shows who leads in that topic.
Tip #
Choose real competitors on the same topics. Comparing yourself with unreachable market leaders distorts the values and gives fewer actionable levers.
Next step #
Classify and Merge Brands shows how RankScan detects brands and how to clean up duplicates.