Competitors are the reference point for almost every comparison value in RankScan, from positions to Share of AI Voice. When competitors are set up cleanly, your comparisons become actionable.

How to manage competitors #

1. Open the property settings and go to Competitors.

2. Add the domains of your relevant competitors. You can maintain competitors at property level or assign them to specific topics.

3. Keep the list active and current. The number of tracked competitors depends on your plan.

What you see afterwards #

  • In Search how your rankings compare directly with competitor rankings.
  • In how often competitors are mentioned in AI answers and how large your Competitor Gap is.

Screenshot #

Competitor settings with domain list

Tip #

Choose real competitors for the same topics, not just the biggest brands in the industry. Comparing yourself with an unreachable market leader can distort the data and produce weak action signals.

Next step #

With competitors maintained, Share of AI Voice in Read Share of AI Voice and Competitor Mentions and the SERP comparison in Read Search Visibility and Opportunities become much more useful.