describes how visible a brand is in the answers generated by AI systems such as ChatGPT, Perplexity, Gemini and . Classic focuses on ranking in a search engine result list. AI Visibility, often also called or , focuses on being named, compared or recommended inside the generated answer itself.

Why it matters #

More research journeys now end inside an AI answer without a click on a traditional search result.

AI answers often mention only a small selection of brands. If you are missing, you may not exist in that decision phase.

The selection depends on sources and signals that you can influence in part.

How RankScan helps #

RankScan checks your defined questions across several AI providers, shows whether your brand appears, which competitors are mentioned and which sources shape the answers - then turns the findings into concrete actions.