RankScan detects brands in AI answers automatically. Sometimes the same brand appears in several spellings. Sometimes RankScan detects an association or a technical term as a brand. In the “Brands” tab you decide which brands count.

Answer open questions #

Open “Settings” and the “Brands” tab. The number on the tab shows the open questions.

The “Questions” card asks for each brand: “Is [brand] a provider you compete with?”

Answer “Yes”, “No”, “Not a brand”, “Term or method” or “Belongs to us”.

Clean up brands #

The “All brands” card lists every detected brand with classification and mentions. The menu of a row offers these actions:

  • Merge Moves all mentions into another brand. The duplicate is deleted afterwards.
  • Confirm as distinct Appears for brands marked “Check”. The brand then counts separately.
  • Set as own brand Makes the brand the own brand of the property. RankScan recalculates the whole history.
  • Treat as sub-brand The brand counts as a mention of your own brand, also in the past.
  • Name and spellings Adds spellings. They apply to future scans only.
  • Change classification For example from “Provider” to “Term or method”.

The “In comparison” switch removes a brand from the comparison. Your own brand always stays in the comparison.

“Brands” tab with the “Questions” card and the menu of a brand
“Brands” tab with the “Questions” card and the menu of a brand

Tip #

After larger scans, take a quick look at the “Brands” tab when the number on the tab rises. A few minutes of care keep the comparison with your competitors reliable.

Next step #

With clean brands, the comparison in Read the Competitor Comparison in AI Answers becomes more reliable.