Every website in one country and one language is a separate property. This keeps data, competitors and measures cleanly separated. It suits agencies, several brands or international sites.
How to work with multiple properties #
Add one property per website, brand or market: in the property switcher at the top left with “New Property”.
Use the property switcher to move between properties. The search finds properties by name. You stay in the same area when you switch.
The overview of all properties is in the user menu under “Account” → “Properties”. There you can edit and pause properties.
Set up competitors, recipients and notifications per property.
How many properties you can run depends on your plan: Starter 1, Pro 3, Enterprise 10. Paused properties count.
Tip #
Name properties clearly by brand and market, for example “Acme CH” or “Acme DE”. Change the name under “Settings” → “Property”.
Next step #
For reporting across several properties, use the An application programming interface (API) is an interface through which software systems communicate and exchange data. It defines how requests are made and answered.Open glossary entry → or one Looker data source per property, see API Access and Looker Studio Connector.