Prompts are the questions RankScan asks the AI assistants. They decide what your AI Visibility describes whether and how visible a brand, website or person is in AI-generated answers. It measures mention, position, description and source linking across multiple platforms and prompts.Open glossary entry → is measured for. Good prompts ask for providers the way your customers ask before they choose.

How to add prompts #

Open “AI Visibility” and the “Prompts” tab.

Click “Add prompt” and choose the topic.

Click “Generate AI suggestions”. RankScan suggests suitable prompts. You can edit every text.

If needed, add your own questions with “Add custom prompt”.

Save with “Add Prompts”. New prompts run from the next scan.

Then read the “Notes on your new prompts”. RankScan flags, for example, yes/no questions, missing regions or prompts that contain your own brand. These are recommendations, not errors.

Which prompts RankScan measures #

RankScan measures whether AI assistants name your brand when someone asks for providers. That is why prompts work best when they ask for a choice. The app’s AI suggestions are therefore provider and comparison questions.

  • Category and comparison questions For example: “Which marketing automation tools suit small businesses?” This is where the shortlist forms.
  • Provider and decision questions For example: “Which provider in Zurich helps with the rollout?” Late stage of the journey.

A pure knowledge question such as “How do I reduce checkout abandonment?” is usually answered without brands. Such answers count as “not named” and lower your score. Use them only if that is exactly what you want to see.

Maintain prompts #

Pause and delete prompts under “Settings” → “Strategy” → topic → “Prompts”. “Deactivate” keeps the history. Deleting also removes the history.

“Add Prompts” dialog with AI suggestions
“Add Prompts” dialog with AI suggestions

Tip #

Write without your brand name. RankScan marks such prompts as “Brand prompt”. They measure whether AI assistants know you, not whether they recommend you. That is why they do not count towards the score.

Next step #

Once the first scans run, the overview shows how often your brand is named. Understand AI Visibility explains how to read it.