shows whether your brand appears in the answers generated by AI systems - at the stage where many purchase decisions now begin before the first website visit. RankScan sends your defined prompts to several AI providers and evaluates the answers in a structured way.

Key terms #

  • Providers the AI systems being checked - ChatGPT, Perplexity, Gemini and Claude. The number of providers depends on your plan.
  • Mentions mentions of your brand and competitors in AI answers, including whether you are named, compared, recommended or mentioned negatively.
  • Share of AI Voice your share of all brand mentions for your topics. This is the core comparison metric against competitors.
  • Citations / sources the web sources AI answers rely on. This shows which pages shape the answers and whether your own pages are included.
  • History & alerts changes over time. Alerts notify you when visibility or mention rate drops.
  • Important RankScan measures and compares your AI visibility. It does not control what AI systems say about your brand. The app shows where you stand and which sources shape the answers, so you can respond with targeted actions.

Screenshot #

AI Visibility overview with Share of AI Voice and competitor ranking

Tip #

Always read Share of AI Voice in a competitive context. A low value becomes a clear signal when competitors are mentioned much more often for the same prompts.

Next step #

The quality of this analysis depends on your prompts. Write Your Own Prompt Sets shows how to write useful prompt sets.