Read Search Visibility and Opportunities

The Search VisibilitySearch visibility describes how present and findable a website is in the organic search results. It is not the same as traffic, but reflects theoretical findability.Open glossary entry → view combines your SERPThe Search Engine Results Page (SERP) is the page a search engine returns after a query. Besides the organic listings it often contains extra elements such as ads, featured snippets or AI Overviews.Open glossary entry → rankings with real Google Search Console signals. It shows where visibility, clicks and demand diverge.

Core views #

Visibility indexThe visibility index is an SEO metric that condenses many of a domain's organic Google rankings into a single value. It shows whether search visibility is rising, stagnating or falling.Open glossary entry → and ranking distribution: how many keywordsA keyword is the search term users enter into a search engine to find information, products or providers. Keywords are the basis against which rankings and visibility are measured.Open glossary entry → rank in the Top 3, Top 10 or beyond, and how that changes over time.

• GSC signals clicks, impressions, CTRThe click-through rate (CTR) indicates how many users click a search result relative to the number of times it is shown (impressions). It reflects how appealing a listing appears in search.Open glossary entry → and position per keyword and landing page, if GSC is connected.
• Landing page analysis which pages rank for which keywords and where clicks or CTR decline.

Find quick opportunities #

• Within reach / striking distance keywords ranking in positions 11-20. Small improvements can bring them to page one.
• Keyword cannibalizationKeyword cannibalization occurs when several pages of the same website target the same search intent and thereby compete internally for the same rankings. Google then fails to identify a clear main page.Open glossary entry → keywords for which multiple URLs rank and compete with each other. This splits authority instead of focusing it.