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Hands-on articles on AI visibility, Search Visibility, Website Health and prioritized actions, so you understand what's slowing your visibility and how to improve it.
You deleted a page, but Google still shows it. Here is how to choose between a 301 to a matching page and a 410, and why the home page is the wrong target.
Copilot reads the Bing index; per OpenAI, ChatGPT search also uses Microsoft. Here is how to set up Bing Webmaster Tools, submit your sitemap and use IndexNow.
JavaScript content is often invisible to crawlers and AI systems. Use SSR, prerendering and hydration to make important content reliably readable.
noindex and robots.txt control which pages can appear in Google’s index, and often block important pages by mistake. Learn how to manage crawling and indexing correctly.
Div-heavy markup makes content harder for machines to understand. Learn how to mark up main content and posts with main and article, for screen readers, parsers and clean technology.
An XML sitemap helps Google find your URLs. Learn how to create a clean sitemap, use lastmod correctly, and submit it to Google and Bing.
Pages without internal links are hard to reach for users and crawlers. Learn how to find orphan pages and integrate them into your internal linking.
Slow pages cost you users and visibility. Learn how to improve load time and Core Web Vitals (LCP, INP, CLS) with concrete levers, tools and a measurement method.
Structured data makes your content machine-readable for Google and AI systems. Learn how to use Schema Markup (JSON-LD) for rich snippets, organization data and FAQ data.
The canonical tag tells Google which URL is the main version. Learn how to set rel=canonical correctly, avoid the 6 most common mistakes and consolidate link signals.
Broken internal links interrupt user journeys. Learn how to find dead links, check important targets first and set suitable redirects.
GPTBot, OAI-SearchBot, Claude-SearchBot and co.: how to control AI crawlers with robots.txt without losing AI visibility. And why llms.txt can wait.
Identical titles and meta descriptions make your pages hard to tell apart. Learn how to check for a template error or real duplicate content.