Diese Seite ist auch auf Deutsch verfügbar.
Hands-on articles on AI visibility, Search Visibility, Website Health and prioritized actions, so you understand what's slowing your visibility and how to improve it.
What must a tool measure, and does it tell you clearly what to do next? Eight criteria, a checklist and the limits of every AI visibility measurement.
GA4 assigns a visit to the last source. Someone who finds you in ChatGPT and googles you later counts as Google. Here is how to count enquiries from AI answers yourself.
Fewer reviews than the competitors in the local pack? Here is how to ask your customers for genuine Google reviews without breaking Google's policies.
Your PDF is cited in AI answers or clicked in Google? Here is how to also publish its content as a page, without deleting or redirecting the PDF.
How to create a referenced Wikidata entry for your company, link it to your website and keep Wikidata from deleting it again.
Copilot reads the Bing index; per OpenAI, ChatGPT search also uses Microsoft. Here is how to set up Bing Webmaster Tools, submit your sitemap and use IndexNow.
A location that customers visit, or work at your customers? Here is how to check your Google Business Profile, Bing Places and Apple Business and keep the details the same.
A clear page per topic can help Google and AI assistants match your content. Check existing pages first, then choose or build the right one.
A question as a subheading and the answer in the first two sentences: this is how you make pages easier to read for featured snippets and AI answers.
Search engines and AI systems rely on entities. Learn how to define your brand, people and products clearly with Schema, sameAs and consistent signals.
Summaries make content easier to scan, understand and extract. Learn how to use TL;DR, key takeaways and conclusions so users and AI quickly grasp your key points.
Generative Engine Optimization (GEO) explained: how RankScan measures the AI Visibility Score and which levers get your brand into AI answers.
The AI Readiness Score shows how ready your website is for AI search: the core areas, a self-audit and a prioritized roadmap for improvement.
Structured data makes your content machine-readable for Google and AI systems. Learn how to use Schema Markup (JSON-LD) for rich snippets, organization data and FAQ data.
GPTBot, OAI-SearchBot, Claude-SearchBot and co.: how to control AI crawlers with robots.txt without losing AI visibility. And why llms.txt can wait.